At Gadgetryo, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights and choices available to you regarding your personal data.

When you visit our website, place an order, subscribe to our marketing communications, or otherwise interact with our Services, we may collect and process your personal information as described in this Privacy Policy.

We are committed to handling your personal information responsibly, transparently, and in accordance with applicable privacy and data protection laws.

Gadgetryo operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Gadgetryo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with our Services and as permitted by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Payment and transaction information including payment method, transaction details, payment confirmation and information relating to your purchases, returns and cancellations. Payment card details are processed by our payment providers and are not stored directly by Gadgetryo.
• Customer communications including information you provide when contacting us about an order, product or other query.
• Device and technical information including your IP address, browser type, device information, network information and other technical identifiers.
• Usage information including information about how you interact with and navigate our website, including pages viewed, products viewed and other interactions with our Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, when you place an order, contact us, subscribe to marketing communications or otherwise provide information to us.
• Automatically through our website, including through cookies and similar technologies when you browse or interact with our Services.
• From service providers, such as Shopify, payment providers, delivery providers, analytics providers and other technology providers that process information on our behalf.
• From other third parties, where permitted by applicable law, such as advertising or marketing platforms you interact with.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to process purchases, returns, exchanges or other transactions, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews.
• Marketing and Advertising. We may also use information about your interactions with our website to understand how customers use our Services and to support relevant advertising, where permitted by applicable law and subject to your privacy and cookie choices.
• Security and Fraud Prevention. We use your personal information to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Lawful Bases for Processing

We process your personal information using the following lawful bases, depending on the circumstances:

• Contract: Where processing is necessary to provide products or services you have requested, process and fulfil your order, arrange delivery, process returns or provide customer support.
• Legal obligation: Where processing is necessary for us to comply with legal or regulatory requirements, such as accounting, tax, fraud prevention or responding to lawful requests.
• Legitimate interests: We may rely on legitimate interests for operating and improving our website and Services, preventing fraud and maintaining security, understanding how customers use our Services and managing customer relationships, provided those interests are not overridden by your rights and interests.
• Consent: Where we ask for your consent, such as for certain marketing activities or optional cookies and similar technologies. You may withdraw your consent at any time.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to personal information processed by Shopify through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

Our Services are not directed at children. We do not knowingly collect personal information from children where prohibited by applicable law. If you believe that a child has provided us with personal information, please contact us using the details below so that we can review the information and take appropriate action.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

We retain personal information only for as long as necessary for the purposes for which it was collected, including to provide our Services, fulfil orders, maintain appropriate business and financial records, comply with legal obligations, resolve disputes and enforce our agreements and policies. Where specific retention periods apply, we will retain information for the period required by applicable law or for as long as reasonably necessary for the relevant purpose.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about orders that you have made.

If you are in the UK or European Economic Area, you may also have additional rights under applicable data protection laws, including:

• Right to object: You may have the right to object to certain processing of your personal information, including processing based on legitimate interests. You have an absolute right to object to the processing of your personal information for direct marketing purposes.
• Right to restrict processing: You may have the right to ask us to restrict processing in certain circumstances.
• Withdrawal of Consent: Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses and processes personal information, please see the Shopify Consumer Privacy Policy.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us first using the contact details below so that we can try to resolve your concern.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection supervisory authority.

You can find information about making a complaint on the ICO's website.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the appropriate safeguards recognised under applicable data protection law, such as the UK International Data Transfer Agreement, UK Addendum to the EU Standard Contractual Clauses, or an applicable adequacy regulation or decision.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact Us

Gadgetryo is the data controller responsible for your personal information for the purposes of applicable data protection law.

Email: support@gadgetryo.co.uk

If you have any questions about this Privacy Policy, how we process your personal information, or if you wish to exercise your privacy rights, please contact us at the email above.

We aim to respond to privacy-related enquiries as promptly as possible.

You may also visit our Contact Us page for additional support options.